Fashion and personal style is art, self-expression, comfort, confidence – it’s so much more than just clothing. Aside from the intrinsic benefits that fashion offers, the industry itself also creates extrinsic benefits. Good HYouman fuels both: by focusing on H(yo)umans – people, and our stories – the balance of tragedies and triumphs that makes humanity so beautiful.
Core to the collection are statement tees and activewear pieces donning fun and empowering phrases that tell it like it; creator Brett Novek has built the brand around people, and their stories. Secondly, Novek is committed to manufacturing and running the business right out of LA, California.